The impact of The Cards for Change

The impact of The Cards for Change

We have sent many hundreds of packs, to 280 researchers, practitioners, health workers and educators across 25 countries in five continents in organisations including:

  • Psychology Coalition at the United Nations
  • Public Health Wales
  • Public Health England
  • Royal Society for Public Health
  • Healthcare Improvement Scotland
  • NHS Education for Scotland
  • London School of Hygiene and Tropical Medicine
  • Tropical Health and Education Trust
  • British Psychological Society Northern Ireland

People have used them in a variety of ways including:

  • A university R+D team helping researchers plan impactful interventions
  • Universities using them to educate future health psychologists in how to design effective training
  • Pharmacists in Uganda using them to train leaders to influence change in antimicrobial stewardship
  • Health workers using them with patients or even their own children!
  • Smoking cessation counsellors using them to introduce others to different techniques in stop smoking conversations.

They have been well-received, for example:

“Engaging stakeholders to co-create solutions is considered to be of critical importance…I have found that [stakeholders] often lack a working knowledge of theoretically-derived behaviour change techniques. The Cards for Change offer an incredibly useful resource for bridging this gap and facilitating a valuable opportunity to work with stakeholders to co-create evidence-based, theory-driven solutions.” (social marketing researcher)

”Cards for Change is a brilliant concept, superbly executed. The format for making key information about behaviour change available makes it very attractive for users, and the rigorous way in which the material has been developed has ensured that the content is strongly evidence based. I can see this format being adapted for all kinds of behaviour change domains, including smoking cessation and self-help.” (Emeritus Professor, UCL)

[1] Michie et al.,(2013) The Behavior Change Technique Taxonomy (v1) of 93 Hierarchically Clustered Techniques: Building an International Consensus for the Reporting of Behavior Change Interventions, Annals of Behavioral Medicine 46(1): 81-95
[2] Michie et al. (2011) Development of a taxonomy of behaviour change techniques used in individual behavioural support for smoking cessation. Addictive Behaviours 36(4): 315-9
[3] Black et al. (2020) Behaviour change tecniques associated with smoking cessation in intervention and comparator groups of randomised controlled trials: A systematic review and metaregression. Addiction 115(11)2008-20

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